How do you describe some of the greatest works in literature... in the quickest way possible?

An online, print and outdoor campaign prepared for a leading local bookshop in Amman, with the goal of promoting its online short-story writing initiative and drive traffic to its online presence and stores. 

Agency: Y&R Amman
Creative Director: Emad Khayyat
Art Director: Zayd Abidi
Illustrator: Naji Abbadi

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