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Freedom is Etisalat's flagship post-paid plan, and as such enjoys a unique creative treatment that empowers its users in its namesake. Freedom is all style, creativity and the power to move the world to your will.

Given its importance as a product to the client, we spared no channels when it came to executions, offering a true 360 degree integrative approach, all while ensuring no repetition in assets across the entire user journey.

Client: Etisalat UAE
Agency: Impact BBDO

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