The Unsinkable Truth - Ministry of Environment
An outdoor large scale custom billboard with an important message, from the world's only Dead sea, to the rest of the living.
JBF World Cup 2019 Team Poster
I had the pleasure of meeting, photographing and putting together a poster of the members of the Jordanian National Basketball team, ahead of their participation in the FIBA Basketball World Cup 2019. Each player was carefully posed and photographed individually before being processed and composited into the final artwork.
Faces of Autism - Autism MENA
Autism awareness print advertisement for a local foundation, aiming to enlighten and educate people to the condition, from its signs to its therapies and everything in between.
Ban Me If You Can
In response to Trump banning laptops and tablets on middle-eastern Airlines headed to the US, Readers bookstore wanted to remind people that you can still enjoy a long flight from Jordan to the US with the company of your old companion, the printed book.
Four Eyes are better than Two
An online, print and outdoor campaign prepared for a leading local bookshop in Amman, with the goal of promoting its online short-story writing initiative and drive traffic to its online presence and stores.
Wake Up - AlAmeed Coffee
Fun little print-project promoting a local Arabic Coffee brand. Playing on the cat-and-mouse relationship in everyday situations that cause us to "wake up"!
After an explosive weekend of tennis with the 2018 U.S Open tennis tournament, it became very apparent that even the Greatest-of-all-time need to learn to better control their anger. Thankfully, Readers Bookshop has a stellar self-help section to put them back on the path to better emotional management.
Good Breath / Bad Breath
Independent poster design exercise for fun.
A Book Makes All the Difference
Dojo Shogun V2
Party Mix Campaign
Unselected concept for a leading chips brand in the region, promoting their new "Party Mix" product among teens and young adults.
Ego Nº 1
An exercise in digital compositing. Used several seperate images to composite the final result, in addition to painting in addition details with a Wacom Intuous tablet on Photoshop.
A small social media campaign concept presented to a well-known local bookstore, with the idea of promoting the benefits of physical books as opposed to ever more popular digital variants.
Don't Kill Their Joy - PSA
A unselected PSA ad for the Civil Defense directorate in Jordan. People sometimes have a funny way of expressing their joy on special occasions. It could be a dance, or it could be honking your car horns together. In Jordan, one of the ways people choose to celebrate their loves ones weddings is by shooting live firearms into the sky. What they don't seem to realize is that whatever goes up, surely must come down eventually. And when it comes down, joy turns to sorrow. Firing weapons into the sky causes dozens of injuries and fatalities every year. Stop this tradition in its tracks. Don't let our children inherit and tradition of sorrow.
A collection of some of my commisioned and personal illustrations, done throughout 2015 and 2016.